BLOCKCHAINS FOR PAY-PER-USE BUSINESS MODELS: INSIGHTS FROM A DESIGN RESEARCH STUDY

Abstract

A blockchain features an immutable, encrypted, and distributed ledger that enables transactions even if trust and trusted intermediaries are absent. Despite research on their technological properties, few papers are on record to demonstrate (a) what business scenarios blockchains can enable and (b) under which circumstances they outperform rival technologies. This shortfall of design knowledge obscures blockchains’ value proposition, its conceptual limitations, and its positioning towards rival classes of IT artifacts. We set out to design a blockchain-based IS that enables pay-per-use business models for industrial equipment—a business model that suffers from high transaction costs and complex agency dilemma caused by asymmetric information. We demonstrate how smart contracts deployed in a blockchain can level these information asymmetries. However, we also find that blockchains will only outperform rival technologies if the business scenario fulfils a set of specific properties, narrowing down the scope of application scenarios for applying blockchains substantially.