Demystifying tourists’ intentional readiness for net zero transformation through environmental knowledge, conspicuous altruism, and greenwashing perceptions

Authors:Murat AktanUmer ZamanSyed Hassan RazaErdogan Koc

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2024

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Faculty of Economics and Administrative Sciences, Mugla Sitki Kocman University, Mugla, Turkiye
Endicott College of International Studies, Woosong University, Daejeon, South Korea
Department of Communication and Media Studies, University of Sargodha, Sargodha, Pakistan
Faculty of Economics, Administrative and Social Sciences, Bahcesehir University, Istanbul, Turkey