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June 30, 2024· ShodhKosh Journal of Visual and Performing Arts
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Open access

A STUDY ON EVOLUTION AND GROWTH OF FINTECH INDUSTRIES IN INDIA

Authors:Yogitha DeviDevaraja Nayaka K M

Abstract

The fintech industry in India has undergone a significant transformation over the past two decades, driven by technological advancements, regulatory support, and increasing digital adoption. This study explores the evolution and growth of fintech industries in India, highlighting key milestones, emerging trends, and challenges in the sector. The fintech revolution in India began with digital banking and core banking solutions (CBS) in the early 2000s. However, the industry gained momentum in the 2010s with the introduction of Immediate Payment Service (IMPS), Aadhaar-based authentication, and mobile banking solutions. A major turning point was the demonetization drive of 2016, which accelerated the adoption of digital payments and wallets. The Unified Payments Interface (UPI), launched by the National Payments Corporation of India (NPCI), became a game-changer in peer-to-peer (P2P) and merchant transactions, further boosting financial inclusion.The fintech industry in India has expanded across multiple segments, including digital payments, lending, wealth management (WealthTech), insurance technology (InsurTech), and regulatory technology (RegTech). Companies like Paytm, PhonePe, Zerodha, Lendingkart, and PolicyBazaar have played a crucial role in reshaping financial services. Additionally, emerging trends such as open banking, decentralized finance (DeFi), embedded finance, and AI-driven financial solutions continue to shape the industry’s future. Despite rapid growth, challenges such as cybersecurity threats, regulatory uncertainties, and financial literacy gaps remain. However, continued government initiatives, technological innovations, and digital penetration are expected to drive the sector's expansion. This study concludes that fintech in India has revolutionized financial services, significantly improving accessibility, efficiency, and inclusivity, with immense potential for future growth.

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