AN EXAMINATION of THE ISSUE OF ORIGINALITY IN THE DIGITAL UNIVERSE OF ART IN 21st CENTURY and the STATUS of ARTWORKS

Abstract

The Digital Transformation we are experiencing today is creating a rapid, profound, and significant change, much like the French Revolution, the Industrial Revolution, the October Revolution, and the Cold War era. Digital art, a form of art utilizing technology, has triggered a debate similar to the one that arose in the art world with the advent of the camera in the second half of the 19th century.In the digital universe, the rules of design, production, originality, ownership, and exchange are being rewritten. The search for new mediums in art is not unique to today; the originality of art has always been a significant issue, which is one of the central discussions of this article. Metaverse, NFT (Non-Fungible Token), and Artificial Intelligence are all components of the broader picture—the Digital Universe. The Metaverse represents the new living space in the future of the internet, NFTs document originality, ownership, and exchange within that space, while Artificial Intelligence, both in physical and digital realms, redefines the design and production processes of artists through its abilities to interpret data and provide insights.Art is full of contradictions, and history will determine what constitutes art. Regardless of whether it is created using Artificial Intelligence, the strategies that legitimize art and elevate the artist to stardom are part of different agendas. With the original works being created by today’s artists in collaboration with machines, a new era in art history has begun.