Exploring Blockchain Technology's Impact on Green Market Strategies and Business Performance

Abstract

Blockchain technology is becoming increasingly significant as an enabler of sustainability and green market strategy through providing resolutions in supply chain transparency, carbon footprint tracking, decentralized finance, and circular economy initiatives. Industry-specific applications like IBM Food Trust (to track food), Power Ledger (to trade renewable energy), KlimaDAO (to tokenize carbon credit markets) illustrate blockchain's quantifiable impact in real applications. Such systems have established enhanced transparency, efficiency, and faith in sustainability processes. Additionally, the convergence with Artificial Intelligence (AI), Internet of Things (IoT), and Big Data analytics further boosts its application for environmental tracking in real-time as well as ESG adherence. This study highlights the need for energyefficient blockchain architecture, regulation transparency, and cross-industrial collaboration for unlocking the full potential of blockchain in facilitating sustainable business models.