The Role of Social Influence in Blockchain Adoption: The Brazilian Supply Chain Case

Abstract

The aim of this study is to understand the blockchain adoption behaviour in Brazilian supply chains. Specifically, the study aims to unlock the potential of social influence; taking into consideration workers from the Brazilian supply chains. We proposed a model using constructs from a unified theory of acceptance and the use of technology (UTAUT). The models were analysed using partial least squares structural equation modelling (PLS-SEM) and the findings indicated the power of social influence in predicting other UTAUT constructs. In addition, this study shows the mediation effect of effort expectancy and the facilitating conditions in the relationship between social influence and the behavioural intention to adopt blockchain. Finally, our findings bring essential theoretical and managerial implications.