Analysis the Influence Factors of Intention to Use NFT Application

Abstract

Non-Fungible Token (NFT) is a cryptographic asset and each unit is distinct from other assets in its own right. Cryptocurrency is an important element of NFT transactions. In 2022, cryptocurrency has experienced a tremendous decline, but the number of NFT transactions had significantly increased. According to a previous studies, NFT has its own popularity and followers. In this case, this research was carried out to examine the information quality model-based NFT's actual content in order to determine the elements that can affect the intention to use aspects. 207 respondents completed the survey, but only 198 were used to process the data. This study used the quantitative method with the structural equation modeling and partial lease square (SEM-PLS) methodologies. It was discovered that knowledge and motivation were two factors that did not affect the intention to use, while the other five did. This study identified 91.3% as a strong influencing factor (R2). This study is very beneficial to a variety of sectors, particularly those involved in NFT and digital marketing (trending advertising).