TOKENOMICS AND INVESTMENT DECISIONS IN THE DIGITAL ECONOMY: EMPIRICAL EVIDENCE FROM MACEDONIAN YOUTH INVESTORS

Abstract

The expansion of blockchain technology has given rise to a range of new digital assets that are significantly changing the way people behave and invest today. Cryptocurrencies and non-fungible tokens (NFTs) have come to be considered the main elements of digital financial markets, with an ever-increasing involvement of young people. The economic framework of tokenomics that controls the creation, distribution, utility, and governance of tokens is among the key factors influencing how value is perceived and how investors behave today. The paper delves into the relationship between tokenomics and the youth investment decisions within digital ecosystems. Through the analysis of blockchain features, token supply mechanisms, financial literacy level, influence of social media, and the use of inferential statistics, the research reveals the manner in which young investors in Macedonia understand and handle digital assets. Additionally, the paper investigates how technology and behavioral aspects influence their investment choices. Findings contribute to the area of digital economy and platform-based finance by pointing out that economic design, openness, and education are the main factors for the continued involvement of the young generation in the markets through the use of blockchains. The token economy, through its influence on finance, changes the design of the digital ecosystem by channeling digital capital from young people. Young Macedonian investors are far from just speculative players. In fact, they are ecosystem participants who evaluate structural economic design.