Factors affecting the acceptance of Bitcoin

Abstract

The purpose of this study is to investigate factors affecting the acceptance, use of technology and concept of encrypted money such as bitcoin, In order to achieve the purpose of the study, we analyzed using statistical package based on 498 valid survey results.BR As a result, transaction cost, expansion of investment opportunity, compatibility, and anonymity have a significant effect on performance expectation. Expansion of investment opportunities, compatibility, and innovation tend to have a significant effect on spending expectations. Transaction costs, expansion of investment opportunities, compatibility, security, and government policies have a significant impact on social impact. Compatibility, innovation orientation, security, and government policy have a significant effect on promoting conditions. Performance expectation, effort expectation, social influence, facilitation condition have a significant effect on the intention to use bitcoin.BR Through analysis of mediating effect, it was confirmed that the innovative tendency has mediating effect on the intention to use bitcoin mediated through effort expectation and facilitation condition. The expansion of investment opportunity also confirmed the mediating effect on the intention to use bitcoin through the effort expectation and social influence.BR Through the analysis of the heuristic control effect, we confirmed that there is the control effect of the usability heuristic on the causal path that affects the intention to use bitcoin from security. We have found that repeated exposure of past information leakage and security incidents affects the intention to use bitcoin. we confirmed that there is the control effect of the representative heuristic on the causal path that affects the intention to use bitcoin from the social influence. We have found that attributes with a representation of the encrypted monetary bitcoin defined by the public affects the intention to use bitcoin.BR This study suggests that government policy influences social influences and that security has an effect on usability control of bitcoin use intention. The activation of Korea