Analysis of AI Applications in Beauty and Fashion Industry

Abstract

As an emerging interest in beauty and fashion, it is clear that many of the brands have been considering adopting Artificial Intelligence to promote their brands by utilizing different technologies.Consumers are provided with more options to interact with brands, products, and services as being a member in the online and offline community.This paper aims to study the Artificial Intelligence (AI) applications and its challenges in the beauty and fashion industry.From virtual try-on to generative AI, to Non-Fungible Token (NFT) collections, brands execute different technologies to engage with their clients.Clearly, it is a trend that more and more brands will take into consideration to promote their brands in the future.However, even the AI applications has been utilized but it is not fully matured in other aspects, such as data privacy, regulations and ethical concerns.Therefore, more actions are needed to implement AI-powered technology in real practice.