An Analysis of the Present Situation and Future Development of NFR in the Post-pandemic Era

Abstract

The popularity of non-fungible tokens (NFTs) has engendered a perception among individuals of the boundless potential inherent in digital art assets.Nevertheless, the proliferation of NFTs inside the digital ecosystem has brought forth new issues in terms of government regulation and financial oversight.The establishment and safeguarding of digital rights and interests have emerged as a crucial concern in the context of the digital economy.In order to address these issues, a novel terminology, namely non-fungible rights (NFR), has been introduced within the Chinese market.In the era following the epidemic, the dissemination of digital collections has shifted towards NFR as the primary mode.Yet, for them to have a significant presence in the market, digital collections must acquire a substantial share and offer practical utility with their inherent worth as collections.And the sustainable development of virtual capital can be enhanced by its integration with the actual world and the convergence of reality and virtuality.Hence, this study primarily examines the current state and prospective advancements of NFR, and it takes "Bored Ape Yacht Club" in Li Ning, China, as an example to propose the future of the collaborative development of NFR, the digital economy and the real economy.