The impact of geopolitical risk on global NFT investor attention

Abstract

This research examines 42 countries and investigates the relationship between geopolitical risk and global non-fungible token (NFT) investor attention. We use Google search volumes related to NFTs across different regions as a proxy for such attention. Our findings indicate that geopolitical risk positively impacts global NFT investor attention, suggesting that investors in countries with higher geopolitical risk may pay more attention to the NFT market. We further explore the effects across different NFT segments and find that geopolitical risk particularly influences investor attention in the metaverse segment. This positive nexus is further amplified during the Russia-Ukraine war and the COVID-19 pandemic.