Will Metaverse Face Failure in Future Like Nfts: An Empirical Study

Abstract

This research paper critically assesses the future viability of the metaverse, a virtual world where users can interact with each other and digital objects, in light of the recent challenges faced by the non-fungible tokens (NFT) market.The paper identifies and analyzes the key challenges faced by the metaverse, including scalability, sustainability, and legal/regulatory issues, drawing on relevant literature.It then examines how these challenges were addressed in the NFT market and evaluates the potential implications for the metaverse.The paper also highlights potential ways to mitigate these challenges in the metaverse and concludes by discussing the theoretical and managerial implications of the research findings.The study's limitations and future scope for research are also discussed.