Digital Disruptions: the Impacts of Fake Reviews on Small Businesses and the Influence of NFTs on the Traditional Art Market

Abstract

The business world has witnessed a radical shift, epitomized by the journey from tangible products like apples to the digital sophistication of Apple Inc. This thesis focuses on the profound changes from traditional media to digital platforms, highlighting the role of innovations such as AI and blockchain in altering consumer decision-making and corporate marketing strategies. Specifically, the study investigates the impacts of fake reviews on small businesses and the influence of Non-fungible Tokens (NFTs) on the traditional art market. It further explores the implications of these digital marketing technologies within the frameworks of Web 2.0 and Web 3.0, analyzing their critical influence on shaping business strategies and consumer behavior.