Advanced techniques in profiling cryptocurrency influencers: a review

Abstract

Since 2023, the surges in cryptocurrency markets have significantly increased influencer activities on social platforms. However, research on influencers engaged with cryptocurrency-related topics remains sparse. This paper explores recent research accessible from leading academic search engines, focusing on profiling and identifying cryptocurrency influencers on Twitter (X). It analyses scholarly articles that discuss influencers' classification, profiling, and analysis based on various platform statistics, psychological features, tweet content, social connectivity, and crypto price fluctuations. Additionally, the paper explores the emerging decentralised SocialFi platforms that evolved from Twitter (X), examining the unique monetisation models that shape influencers there. Through an extensive review of relevant research, this paper furnishes business and legal leaders with a robust technical framework to identify and understand cryptocurrency influencers.