Maximal Information Propagation via Lotteries

Abstract

Propagating information to more people through their friends is becoming an increasingly important technology used in domains such as blockchain, advertising, and social media. To incentivize people to broadcast the information, the designer may use a monetary rewarding scheme, which specifies who gets how much, to compensate for the propagation. Several properties are desirable for the rewarding scheme, such as budget feasible, individually rational, incentive compatible, and Sybil-proof. In this work, we design a free market with lotteries, where every participant can decide by herself how much of the reward she wants to withhold before propagating to others. We show that in the free market, the participants have a strong incentive to maximally propagate the information and all the above properties are satisfied automatically.