The Actual Usage Of Cryptocurrency By Individuals

Abstract

This study investigates how media influence and educational resources shape individual engagement with cryptocurrencies. As digital assets become increasingly mainstream, social media platforms, influencers, and financial analysts play a central role in driving public interest and investment behavior. Quantitative surveys and qualitative interviews reveal that persuasive narratives and success stories on social media often attract new investors, while accessible educational materials empower individuals to make informed decisions in a volatile market. The findings highlight that media exposure can spark initial adoption, but sustained and responsible participation depends on comprehensive education in cryptocurrency fundamentals, trading strategies, and blockchain technology