Text Analysis of Corporate Cryptocurrency Disclosures in Varying Market Conditions

Abstract

Purpose Cryptocurrency’s novelty and volatility—combined with the absence of standardized reporting prior to 2023—created an opaque information environment. This study explores whether such conditions enabled assertive impression management in corporate reporting. We examine how firms not only varied the volume of cryptocurrency disclosures over time, but also strategically manipulated their readability . Additionally, we use this context to demonstrate the utility of machine learning and natural language processing tools for consistent analysis of complex financial narratives. Study design We analyze full-text annual reports, MD&A sections, and proxy statements from five publicly traded U.S. firms with diverse cryptocurrency involvements. Our methodology includes machine learning-based topic modeling, readability assessment using standardized indices, and visualization tools. Findings (i) Information Demand: Google search trends for target firms are strongly associated with Bitcoin price movements, reflecting external attention cycles. (ii) Impression Management: Firms increase both the frequency and readability of crypto disclosures in favorable markets and reduce or obscure them in downturns, consistent with strategic impression management. (iii) Readability: Crypto-related disclosures are significantly more readable than non-crypto sections from the same reports suggesting deliberate simplification. Contributions This study advances the limited literature on cryptocurrency disclosure by offering a textual and behavioral lens on corporate impression management. A key contribution is the integration of readability metrics, public attention signals, and NLP tools into disclosure analysis. We highlight how firms use both narrative framing and readability engineering as tools to influence perception—especially in periods of regulatory uncertainty. Implications Our findings have direct implications for policy and practice: (i) Policymakers should consider not only disclosure quantity but also its linguistic clarity and comparability, especially for volatile assets. (ii) Investors and analysts can use automated text analysis to detect subtle impression management tactics and to interpret the strategic use of clarity in disclosure narratives.