January 1, 2017· Aaltodoc (Aalto University)
article
Open access
Small wins as footholds for co-creation
Authors:Tua Björklund *
Abstract
Making a series of small bets rather than one large gamble is at the core of experimentation, thereby scaling down what is at stake. Less effortful and more specific behaviors are more likely to be followed through, so making things tangible increases your odds of translating intentions into actions. Small wins mark progress and offer proof-of-concept, opportunities for feedback, and opportunities for joining development efforts.
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