NEW SOURCES OF INCOME IN ALTERNATIVE MEDIA: NFT PRODUCTS

Abstract

Non Fungible Tokens (NFT) is a digital title deed system that determines the ownership structure of digital assets and registers products that are not substituted for each other through Blockchain technology. These digital assets range from the digitized version of products created in the real world to products produced directly in the digital environment. While a product can be copied and produced many times in the virtual environment, an asset produced in the virtual world with NFT technology has become provable with Blockchain technology. Thanks to the cryptographic feature of blockchain technology, the products transferred to the digital environment or produced in the digital environment turn into a unique, unique and impossible to change structure. Although Non Fungible Tokens first became popular in the fields of art and games, the ownership structure of the content produced in new media environments has become provable and salable with the unlimited possibilities it offers. In this direction, Tweet, Audio File, Video, Photo, etc. By converting digital products to NFT, the ownership structure can change and provide a new resource for manufacturers. In this descriptive study, it is aimed to analyze the NFT collection 'CUNFT- Zorunda mıyım?', which Cüneyt Özdemir introduced on the Youtube platform on February 10, 2022 and sold on the Opensea site, on the news/economy/NFT axis. In this direction, NFT products are a new source of income for journalists who are not involved in the traditional media due to the constructive / economic / political problems and continue their broadcasts in alternative media.