From The Sentiment Exchange to Emotional Economics 2.0

Abstract

This article builds upon previous research on the ethical tokenization of emotions and the concept of a ‘Sentiment Exchange,’ advancing it into a broader normative framework termed Emotional Economics 2.0. That initial contribution demonstrated how affective signals could be measured, exchanged, and governed to ensure dignity and fairness within digital economies. The present paper extends this framework into a broader theoretical model termed Emotional Economics 2.0, articulated through three normative laws. The First Law conceptualizes human attention as a conserved and finite resource, grounding emotional value in cognitive limitations rather than artificial scarcity. The Second Law introduces emotional flow as the basis of value creation, operationalized through a dual-channel system: a fixed universal allocation of 20 tokens per day to each individual and a variable issuance tied to the measurable emotional impact of registered entities. The Third Law formulates a global emotional sovereignty contract, envisioning emotional tokens as a universal right akin to a digital basic income embedded at the protocol level. The paper further explores Scenario 4, where emotional tokens function as a universal unit of account in a post-scarcity “post-economy.” Illustrative examples—such as housing, food, and luxury goods denominated in tokens—demonstrate how this model reframes wealth, value, and redistribution. Legal challenges, governance mechanisms (Global Ethical-Scientific Committee and Decentralized Autonomous Organization), and risks of manipulation are addressed as integral to the model’s design rather than as afterthoughts. By explicitly linking the original Sentiment Exchange proposal with the Three Laws of Emotional Economics, this work positions itself as a second step in an evolving research program. Rather than a predictive claim, it advances a normative horizon: an alternative to neoliberal scarcity logics that places dignity, emotions, and collective well-being at the center of economic thought.