Perceptions of Sustainability in NFT-Based Art: A Qualitative Investigation of Artists and Collectors

Abstract

The rapid expansion of non-fungible tokens (NFTs) has transformed the digital art ecosystem by enabling decentralised ownership, new economic models, and global market access for artists and collectors. However, the sustainability of NFT-based art remains highly contested, particularly in relation to environmental, economic, and social dimensions. This study investigates stakeholder perceptions of sustainability in NFT-based art through a qualitative analysis of secondary data, including academic literature, industry reports, and documented narratives of artists and collectors. Grounded in socio-technical systems theory and sustainability transition theory, the study explores how technological developments, market dynamics, and social discourses shape sustainability perceptions. The findings reveal a complex and often contradictory landscape: while NFTs are perceived as empowering tools that enhance artistic autonomy and financial opportunities, they are also criticised for their environmental impact, speculative nature, and ethical challenges. Technological innovations such as proof-of-stake mechanisms and green NFTs are gradually reshaping perceptions, though scepticism persists. The study concludes that sustainability in NFT-based art is a socially constructed and evolving concept requiring integrated technological, economic, and social approaches. Keywords NFT art; sustainability perception; blockchain technology; digital art economy; green NFTs; socio-technical systems; sustainability transition