A new marketing strategy in the digital age: Meta-universe marketing

Abstract

In 2021, the metaverse concept burst out of the ring under the influence of a number of factors. When the metaverse achieved good results in the gaming and social sectors, major companies tried to expand their own sales areas through the metaverse. Based on core technologies such as virtual reality and artificial intelligence, they create their own virtual images and virtual scenarios and issue non-fungible tokens (NFT) in an attempt to carve out a whole new path in the metaverse space. As the metaverse is still in its infancy, its application in various fields is also in the experimental stage. Therefore, based on the metaverse technology and digital marketing theory, this research uses an inductive and deductive approach to illustrate the application of the metaverse in different marketing scenarios and its impact on products. At the same time, it provides feasible marketing suggestions and methods for brand marketing, such as establishing online virtual experience spaces.