Evolution of Digital Platform for Gig Economy in Design Industry

Abstract

Evolution in digital platform for gig economy has transformed rapidly since the global pandemic. The evolution spikes, especially on digital platform jobs, are referred to as “freelancers”, “giggers”, or “work on demand” depending on their industry. Hence, this study examines the evolution of digital platform for gig economy, specifically for design industry from various field such as advertising, graphic design, brand design management, photography, fashion, architecture and the latest in the digital era Non- Fungible-Token (NFT). Systematic literature review was applied to identify the objective of evolution in digital platform for the business market in design industry which leads to digital business. Client relationships and management were also included as the impact factors of the evolution. The current research synthesis is obtained to develop a fundamental conceptual framework for the purpose of delivering the summary of the available primary resources. The current study produced preliminary results in reflection amongst the designers on the forced evolution on the new digital platform, challenges in transformation of business plan, marketing Metaverse, and artificial intelligence (AI), the gig economy attitude toward work as well as reduced professional efficacy if lack of management. This study hopes to support the business for gig economy practitioner performance to shed light on the new normal of work in design industry. Keywords: design industry, digital platform, design Management, GIG economy