Hybrid Organizationality: Dual Institutional Logics in a Large-Scale Agrifood Communal Trade Network

Abstract

While hybridity has been extensively studied within bounded organizations, hybrid forms of organizing beyond formal organizational structures remain undertheorized. Hybrid organizationality, the concept introduced in this article, refers to a mode of organizing in which multiple institutional logics are sustained through coordinated action without crystallizing into a formal organization. The concept is developed through a qualitative case study of the Large-scale Agrifood Communal Trade Network (LACTN), a large-scale direct-to-consumer agricultural network linking farmers, volunteer-run distribution hubs, and consumers in Israel during successive periods of crisis. We show how LACTN loosely couples commercial and communal logics while preserving the autonomy of its constituent actors. Hybrid organizationality, we argue, becomes possible through the convergence of three conditions: the coexistence of autonomous commercial and communal actors, shared moral commitments that bridge these domains, and digitally mediated infrastructures that enable decentralized coordination at scale. The analysis further demonstrates how socio-economic sustainability may emerge in practice through large-scale, socially embedded market coordination, even in the absence of an explicit ideological sustainability agenda. By examining a network built largely upon conventional agricultural production and market logics, yet organized through volunteer mediation, communal coordination, and morally inflected exchange, the article complicates the conventional distinction between “alternative” and “conventional” food systems that has long structured scholarship on alternative agri-food networks. More broadly, the case illustrates how sustainability-oriented organizing can emerge through loosely coupled alignments among markets, communities, and digital infrastructures beyond the boundaries of formal organizations.