Embracing NFTs in Marketing Campaigns

Abstract

Non fungible tokens (NFTs) are the new power tools in the hands of the marketers. Various companies are using NFTs in their marketing campaigns in order to attract and engage the target customer. Although, NFTs are relatively new and mysterious at the same time for the marketers. NFTs are also considered as a bridge between brands and their communities. The present study will explore the potential and challenges of NFTs in marketing campaigns utilizing secondary sources of the data. The chapter also focuses on the real-world examples of the companies reaping the benefits of using these new tools and techniques in the marketing field.