Green Human Resources Management, Green Environmental: Influence on Sustainability Performance Mediated by Digital Metaverse Technology in the Industry 4.0 Era

Abstract

In the current Metaverse 4.0 digital technology era, many companies have utilized Metaverse technology and non-fungible tokens (NFT) to maintain performance sustainability (PS) through Digital Metaverse Technology to a higher level.This requires Green Human Resources Management (GHRM) Practices as well as involving green environmental (GE).This study examines Digital marketing as mediated Green Human Resources Management and Green Environmental its influence on Sustainability Performance.The research was conducted at an oil and gas company in Indonesia which has used metaverse technology in its scope of work with a sample of 53 employees involved in metaverse technology.The research method uses SEM PLS by measuring the significance of GHRM on SP mediated by TDM and the effect of GHRM on GE and GE on SP.The results of his research stated that GHRM was not directly related to SP, therefore it required TDM as mediation, GHRM had an effect on GE, and GE had an effect on SP.