Exploring Blockchain Platform Strategies: The Case of Ethereum

Abstract

This study investigates how blockchain-based platforms redefine traditional innovation platform models by analyzing Ethereum as a paradigmatic case.While classical platforms are characterized by centralized governance and selective openness, Ethereum introduces a decentralized architecture that structurally embeds openness, composability, and permissionless participation into its protocol.Drawing on a qualitative single-case study based on over 100 secondary sources, this research explores three dimensions: governance and orchestration, complementor engagement, and architectural modularity.Findings highlight that Ethereum operates through multi-actor orchestration, where governance is distributed among core developers, the Ethereum Foundation, decentralized autonomous organizations, and community contributors.Complementors engage directly with the platform, leveraging smart contracts and token-based incentives to build interoperable applications without the need for approval from a central authority.Moreover, Ethereum extends composability beyond core-periphery dynamics, enabling peer-level recombination of complements through public, reusable smart contracts.A comparative analysis with traditional platforms and open-source ecosystems positions Ethereum as a novel archetype of innovation platform, blending open-source governance with blockchain-enabled modularity and decentralized economic coordination.The study advances platform theory by proposing new conceptualizations of openness, modularity, and governance in decentralized digital ecosystems.