Individual Work Pricing by Non-fungible Personal Tokens (‘NFT Gig Tokens’) – A New Opportunity for Gig Workers

Abstract

The COVID-19 pandemic transformed the way people operate in all fields of their activity – individual, social, economic, cultural, civic, to name the most essential spheres. Personal tokens are a kind of digital tokens based on blockchain technology, more widely referred to as distributed ledger technology (DLT). Gig workers are conceptualised in the broadest terms as workers who perform and complete short-term on-demand work for various employers. The professional group in which interesting axiological differences arose was the one offering financial services. A personal token seems to be an appropriate tool for valuation of services offered online. Token owners seem to be driven by the additional motive – acquiring a network effect. In the context of the axiological dimension of the ways issuers value their services, the dominant values represented axiological areas related to the sphere of individual cognitive activity and emotional experience.