Blockchain Technologies for Sustainable Last Mile Delivery: Investigating Customer Awareness and Tendency Using NFT Reward Mechanisms

Abstract

Last mile delivery as a challenging area of supply chain is facing growing challenges for e-commerce firms. One of the most important aspects of these challenges is related to the sustainability of last mile delivery. This study has targeted customers' awareness and eagerness to play an effective role for sustainable last mile delivery. The paper has also focused on the capabilities of blockchain technology for enabling the tracking and tracing of the contributions of the customers through NFT (non-fungible tokens) tokens. The paper has designed surveys to examine the awareness and tendency of customers for sustainable last mile delivery. It has been found that there is a significant gap when it comes to completely understanding the blockchain and its potential benefits in terms of reducing CO2 emissions concludes. The results show that a high proportion of respondents who indicated a willingness to delay and consolidate deliveries if offered an NFT token incentive. Finally, it has been concluded that there is high potential for blockchain technology to promote sustainability in the last mile delivery industry.