Exploring the Effects of Blockchain Implementation on Digital Patient Experience and Health Care Customer Value Co-creation: A Review

Abstract

Blockchain technology might change healthcare by increasing patient experience (Px) in terms of patient-centeredness, trust, transparency, and medical data ownership. However, healthcare blockchain-Px research is few. This study aims to enhance healthcare blockchain deployment from a Px standpoint. Three particular aims are to (1) perform a complete literature assessment of current research on blockchain technology and Px in healthcare, (2) identify gaps in existing research and suggest a strategy to bridge the gap between blockchain technology and Px, and (3) evaluate value co-creation. A narrative review was utilized to seek and examine 2017–2022 literature. "Blockchain," "patient experience," "digital health," "customer experience," "healthcare," "telemedicine," "eHealth," "value co-creation," and "blockchain implementation" were searched in PubMed, Google Scholar, and Scopus. Inclusion and exclusion criteria ensured that only relevant content was reviewed. Review focus, research design, and article publication dates determined the criteria. The literature was summarized to highlight main themes and research gaps. Blockchain technology may create more patient-centered, data-driven healthcare systems, the analysis concluded. It also emphasized the risks and challenges of using blockchain technology in healthcare, such as changing the therapeutic relationship between patients and clinicians and preserving patients' medical data. Blockchain technology in healthcare requires patient-provider value co-creation. The review suggested bridging blockchain technology with Px and suggested additional study. Blockchain technology in healthcare, value co-creation for effective adoption, and web3 apps' effects on Px need further study.