Towards Decentralizing the Fashion Industry: A Blockchain-Integrated System to Mitigate Dual Pricing of Branded Apparel

Abstract

Dual pricing, where identical dresses are sold at different prices, can confuse customers. This practice makes it hard for customers to understand why they pay more or less for the same dress. This absence of transparency can undermine the trust between brands and their customers. Integrating blockchain technology into branded apparel can revolutionize the industry by enhancing data security and ensuring authenticity. This technology employs a decentralized digital ledger that records transactions immutably, preventing unauthorized alterations and safeguarding sensitive information. By using blockchain, brands can provide customers with verifiable proof of the origin and journey of their products, from manufacturing to retail. Here, A secure dress verification is adopted with the introduction of a public blockchain like Ethereum, Decentralized Application (DApp), and smart contracts. InterPlantary File System (IPFS) is utilized to store dress image files. Thirdweb development framework is used for building this Web3 application. The developed system is for the garment industry, where the brand owner adds their dress details, generating a QR code. Customers or buyers can verify the dress using a QR code, which will show details of the dress, including the transaction hash. Thus, the proposed anti-counterfeit system can mitigate dual pricing complications.