Privacy Cyborg: Towards Protecting the Privacy of Social Media Users

Abstract

Towards the vision of building artificial intelligence systems that can assist with our everyday life, we introduce a proof of concept for a social media privacy "cyborg" which can locally and privately monitor a person's published content and offer advice or warnings when their privacy is at stake. The idea of a cyborg can be more general, as a separate local entity with its own computational resources, that can automatically perform several online tasks on our behalf. For this demonstration, we assume an attacker that can successfully infer user attributes, solely based on what the user has published (topic-based inference). We focus on Social Media privacy and specifically on the issue of exposing sensitive user-attributes, like location, or race, through published content. We built a privacy cyborg that can monitor a user's posted topics and automatically warn them in real time when a sensitive attribute is at risk of being exposed.