From Posts to Profits: Leveraging Social Media for Entrepreneurial Startup Success

Abstract

Social media has become a transformative force for entrepreneurship, enabling startups to access global markets, engage directly with customers, and build brands with limited resources. This study explores the role of social media in entrepreneurial success, focusing on platform-specific strategies, consumer engagement, and challenges faced by startups. Using qualitative methods, including thematic analysis of interviews and case studies, the study identifies key themes such as data-driven decision-making, authenticity, and leveraging influencer partnerships. Findings suggest that social media acts as a critical resource for startups, offering opportunities for growth while requiring adaptability to navigate challenges like algorithm changes and content saturation. The study integrates theoretical frameworks such as the Resource-Based View (RBV) and Dynamic Capabilities Framework to contextualize the findings and provide actionable insights for entrepreneurs. Future research directions include examining emerging platforms like Web3 and AI-driven social media strategies to further advance the understanding of digital entrepreneurship.