ATTITUDES OF INDIVIDUALS ABOUT USING CRYPTOCURRENCIES: EVIDENCE FROM TURKEY

Abstract

Purpose: The study aimed to determine why Turkish participants are voluntary or hesitant to use cryptocurrencies and to assess which factors affected cryptocurrencies usage. Method: Technology acceptance model (TAM) was used in the study to analyze Turkish individuals’ cryptocurrency usage behavior. Structural equation (regression) modeling (SEM) was used to test the research model. AMOS and SPSS programs were used for analysis. Findings: The study model showed that cryptocurrency usage was exposed to the most effect by perceived benefit. Contrary to expectations, perceived risk did not make any significant effect on usage behavior. A causality relation between perceived benefit and decentralization factor was found more than other benefit sub-factors. Perceived ease of use had no positive direct relation with usage behavior in the study. Perceived ease of use had a positive relation with perceived benefit in the study.