New opportunities and challenges for inclusive cultural and creative industries in the digital environment

Abstract

In March 2021, 30-year-old Nigerian artist Jacon Osinachi sold his digital drawings on SuperRare – a digital art marketplace – for over US$35,000. Known for using the limited design palette of Microsoft Word to create narrative illustrations, Jacon Osinachi has become Africa’s foremost cryptoartist, whose works are registered on blockchain and sold as non-fungible tokens (NFTs). It took Osinachi two years to navigate how to sell his art as an NFT, just in time for the 2020 pandemic to boost the sector.