Synergizing PR 3.0, Web 3.O, and New Technologies in Producing an Effective Online Higher Education Scheme in Afghanistan

Abstract

The study explores how to synergize Public Relations 3rd Generation (PR3.0), 3rd generation of the web (Web3.O), and new technologies to have an effective interactive online higher education (OHE) in Afghanistan. It analyzed the distinguishing characteristics of the three concepts by focusing on their application in the context of OHE in the country, aiming to assess the trio's compatibility in Afghanistan. Thus, a prescriptive methodology was used in this study. The findings indicate that the trio possesses common individualities that could be applied productively in the context of Afghanistan for collaborative higher education. The communal features include interactivity, ubiquity, and mobility, which indicate the compatibility of the concepts in the country. New technologies are accessible with the light version of applications for low-speed internet and are installable in smartphones, showing their usability. The 3rd generation of public relations (PR3.0) should be synergized with the two others to produce an effective online scheme of higher education in Afghanistan.