Snow Crash: How the Metaverse Enhances advertising for Both Companies and Consumers.

Abstract

As immersive technology becomes more streamlined and accessible to larger audiences, it is imperative for advertisers and businesses to understand and engage in new spaces where prospective consumers are gathered. The introduction of the metaverse, a virtual hub of experiences, commerce, and impressions, for consumers through revolutionary peripherals such as virtual and augmented reality represents a shift in how online users and brands are positioned within the digital space. This thesis analyses the industry space and how brands, researchers, and consumers are utilizing revolutionary technologies to reconceptualize the idea of commerce, interactivity, and self-expression. This report and research have largely been conducted by interviewing industry experts across the globe and attending Web3 conferences, including DCentral 2022 in Miami, Florida, and serves as a detailed guide for marketers and brands to the utility of the metaverse found in the decentralized layout, incorporation of digital assets and product authenticity, as well as the increased opportunities found in innovative marketing research and development.