Application of Theory of Planned Behavior (TPB) in Cryptocurrency Investment Prediction: A Literature Review

Abstract

This study aims to identify the application of Theory of Planned Behavior to predict people's intentions to invest in cryptocurrencies. Theory of Planned Behavior remains the most prominent theory in behavioral research to predict one’s intention or behavior. This research selected and reviewed articles related to the application of Theory of Planned Behavior. Data was collected from journals, papers, books, and websites related to the theory of planned behavior (TPB) and cryptocurrency. This study revealed that Theory of Planned Behavior is valid and reliable to measure cryptocurrency investment intention. Self-efficacy was used to as a proxy for perceived of behavioral control. This study can be used to develop responsive strategies.