A study on the investors’ intentions in Non-Fungible Tokens through the lens of Technology-Readiness-Index Theory

Abstract

This study explores the influence of the investors’ personality dimensions on the Non-Fungible Tokens (NFT) technology readiness index (TRI) and financial instrument-specific factors of technology acceptance. The survey comprised of 197 respondents. The responses-data were tested on the conceptual model using SEM (structural equation modeling). TRI 2.0 explored customers’ predispositions towards NFT investments. Mental enablers and inhibitors explained NFT perceived value and NFT perceived trust. The research found that the enabler of TRI (innovativeness) and inhibitors of TRI (insecurity and discomfort) along with perceived trust significantly affect the NFT investment intention It was also found that optimism and perceived value for NFT did not significantly impact NFT investment intentions. These research results shall facilitate government, NFT marketplaces, brands, and private organizations to prioritize TRI enablers and decrease inhibitors to ensure successful NFT investments.