Intellectual Property Extensions of Video Content Industry Using Non-Fungible Token

Abstract

NFT, a technology that stores digital file owners and transaction records through blockchain and converts them into digital assets, has boomed in the digital art field. Digital art, in which the uniqueness of a work was difficult to prove and which was infinitely able to replicate the prototype, was produced as NFT and proved originality, causing a paradigm shift for digital assets. The remarkable growth of NFT in the art market is affecting other content, and video content is no exception. The use of NFT not only protects video content but also serves as a new source of revenue by expanding intellectual property rights. The United States, which already has the largest scale in the video content industry, has entered the market the fastest, while interest in NFT is growing in Korea. However, there has not been much research done on NFT as it is a new market. If the case collection and analysis of the current situation is supported, more opportunities can be created in the industry. This study aims to explore the possibility of NFT in the IP expansion of video content through the analysis of cases.