Decentralized Content Creation Marketplace: A Modular Web3 Architecture for Talent Development

Abstract

The centralization of digital content creation and credentialing platforms has resulted in opaque monetization structures, monopolistic data silos, and a persistent absence of verifiable user sovereignty over intellectual contributions. This paper introduces Metaplay, a decentralized content marketplace architecture engineered to disintermediate the content creation and talent development lifecycle. Leveraging a modular blockchain framework, Metaplay utilizes Zero-Knowledge Rollups (zkEVM) for high-throughput, low-latency execution, and EIP-4844 blob-carrying transactions to minimize data availability costs. We introduce a privacy-preserving credentialing mechanism utilizing Soulbound Tokens (SBTs) and zk-SNARKs, enabling non-transferable, cryptographically verifiable proof of skill acquisition without compromising user privacy. Platform moderation employs a Decentralized Autonomous Organization with Identity-Gated Quadratic Voting to mitigate plutocratic governance capture. A dual-token incentive model (PLAY utility token and CRED reputation token) aligns creator economic incentives with verifiable content quality. Comparative benchmarks demonstrate transaction cost reductions exceeding 95% relative to Ethereum Layer-1 baselines.