BISON: Blockchain Interpretable Success prediction for web3 SOcial media coNtent

Abstract

Nowadays, Social Media represents an important window to address societal issues and promote social causes. However, Social Media suffer from several issues concerning fake news, misinformation, disinformation, etc. To address these issues, decentralization has been proposed to overcome current limitations. Blockchain-based Online Social Media (BOSM) offer verifiable platforms, usually enriched with reward systems that allow users to get paid according to the social value they create. Reward systems can economically empower creators and other individuals beyond high-quality content, allowing content creators to earn income. Considering the widespread use of BOSM platforms and various incentive methods, tools are needed to analyze and guide these rewarding strategies to avoid the risk of speculative mechanisms. In this paper, we propose BISON, a predictive and interpretable framework for identifying the drivers of success in blockchain-native articles. BISON can model success not as a purely financial outcome, but as a composite function of content attributes and user engagement patterns, as recorded on the blockchain. Its modular architecture allows for empirical validation across multiple datasets and makes it adaptable to other Web3 platforms. Additionally, our framework introduces Explainable AI into the blockchain content domain.