Next-Generation Behavioral Economics: Blockchain as the Web3 Infrastructure for Experimental Studies

Abstract

This chapter presents a research perspective that explores the transformative impact of blockchain technology on Behavioral and Experimental Economics. It addresses critical digital challenges such as subject identity verification and privacy, trust in researchers, and the design of experimental incentives. By advocating for a blockchain-integrated framework, the chapter aims to enhance data authenticity, privacy, and incentivization through decentralized mechanisms and smart contracts, thereby ensuring research that is transparent, tamper-proof, and practical. Additionally, the chapter proposes a paradigm shift toward a “play to learn” model, which bridges decentralized science with the realm of gaming finance to advance research and development. This integration signals a new era of interdisciplinary research, offering profound insights into human behavior within the digital economy and illuminating new research pathways that connect Web2 to Web3 environments.