Blockchain-Powered Decentralized Finance (DeFi) in Digital Marketing

Abstract

Blockchain-powered decentralized finance (DeFi) is revolutionizing digital marketing by enabling transparent, secure, and automated financial transactions. This research explores how DeFi-driven smart contracts, tokenized incentives, and decentralized identity management are transforming consumer engagement, advertising models, and data privacy. While DeFi eliminates intermediaries and enhances efficiency, challenges such as cybersecurity risks, regulatory uncertainties, and scalability issues remain. Addressing these concerns will be crucial in harnessing DeFi's full potential for marketing innovation and consumer empowerment.